NHL Breakaway – Signature Quests
Signature Quests are one of NHL Breakaway’s premier limited-time projects designed to deepen fan engagement by blending gamification with exclusive digital collectibles. Each quest challenges fans to complete a series of objectives. The ultimate prize is often a highly coveted “Signature” collectible: a rare, authenticated piece featuring a star player’s signature coupled with their highlight. These projects not only spotlight some of the league’s biggest names but also add a sense of achievement and exclusivity for fans who complete the journey. The highlights below are two of many that I created.
Client
NHL Breakaway
Year
2024 - 2026
When the project began, the work was distributed among five designers, and the first round of highlights took several months to complete. I documented the process, identified opportunities for improvement, and developed a more efficient workflow. Through this technical and organizational oversight, I helped reduce the production timeline from several months to approximately two weeks.
Below, you’ll find screenshots of a handful of highlights that I was tasked with creating. The project required wide and square versions, totaling more than 1,800 assets. I created the deliverables using Figma, Adobe After Effects, Media Encoder, and Photoshop.
